Good email reply on dating website

I was going to write about something else today -- I have a couple of big-concept posts I've been meaning to write up and get around to -- but, heck, the last post I put up was a big-concept post so I figured let's have a quick breather from that and get something a little lighter up first. I've been all too guilty of this myself -- sending super-long messages.

This topic came up as I got to an email from a reader. And what I found was that I was often disappointed -- I'd put all this time and effort into a monster of a message, and then... There are a bunch of lessons I eventually took away from those experiences that I'll share with you today.

These questionnaires allow users to improve their chances of getting a match.

After completing these questionnaires, each user needs to take one more simple action before he gets access to other profiles – he needs to upload a photo.

Once someone has completed registration, he gets test credits which he can spend on testing all the features offered by the platform.

But for all new members, the site is free for some time.

I don't usually start off a post with the impact points right at the beginning.

But I want to lay these out first -- because they're so vital to solid message writing -- and we'll get into the "whys" and the "hows" in a moment.

Once he’s followed the link in the confirmation email, his account will be created and he will be redirected to his profile.

There he will be required to complete some questionnaires.

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